Hooked tight

The owner of Hooked Tight Crochet was looking for a logo that reflected her product as well as her furry companion.

Hoping to make her artistry available for purchase, she reached out for help creating a unique mark.

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Using the owner's pup as inspiration, I created a simple illustration—highlighting his unique ears—and combined it with a ball of yarn to tie in crochet.

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Text- and mark-only variations were created to ensure the brand could fit anywhere from small tags sewn to plushies to craft fair signage and even stickers for shipping boxes.