Fallen willow ranch

A local family was looking for a logo to mark their homestead.

The name was inspired by a landmark on their property: a willow tree that had fallen over a creek. Tapping into that natural element, I illustrated a mark of the willow tree that resembles a style that's reminiscent of a wood carving. I paired that with a hand-lettered "willow" in the typography to continue the message that this brand is homemade, rustic and local.

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As the family expands their ranch, they wanted a logo with variations that could expand with them. From merchandise to fresh egg cartons, their mark will ensure customers are partaking in truly local and authentic products.